McLaren +
velo

My role

Senior copywriter

The ask

How can McLaren and their biggest partner VELO bridge the gap between mainstream entertainers and online content creators through esports?

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The execution

7 celebrities. 6 episodes. 3 live streams.

 

This is games, sweat and tears. Both for you and the celebrities.

Eseries crossed multiple platforms, from YouTube to Instagram. With a dedicated competition site and livestreams all in the mix too.

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The results

  1. 715m PR reach

  2. 136m Content views

  3. 104% Subscriber growth

  4. 34% View rate

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