How can McLaren and their biggest partner VELO bridge the gap between mainstream entertainers and online content creators through esports?
For McLaren and Velo's biggest ever digital activation, we created #ESeries. Combining the world of esport and entertainment, where fans could, literally, go up against their heroes. Even a Hollywood movie star was thrown in for good measure too.
Key to this was reaching new audiences by making the series accessible and challenging, but overall, fun.
7 celebrities. 6 episodes. 3 live streams.
This is games, sweat and tears. Both for you and the celebrities.
Eseries crossed multiple platforms, from YouTube to Instagram. With a dedicated competition site and livestreams all in the mix too.