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SOCIAL MEDIA CAMPAIGN
THE ASK
Create a social campaign around Genius' last-minute Commonwealth Games 2014 sponsorship.
THE INSIGHT
Bread toasts, and people toast to those who they wish well.
THE IDEA
Toast The Champions aggregated tweets of support that fans made during the games and turned them into toast, so they could, literally, toast their champions.
The ‘Toast The Champions’ won a Silver W3 award.




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