SOCIAL MEDIA CAMPAIGN 

 

THE ASK

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Create a social campaign around Genius' last-minute Commonwealth Games 2014 sponsorship.

 

THE INSIGHT

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Bread toasts, and people toast to those who they wish well.

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THE IDEA

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Toast The Champions aggregated tweets of support that fans made during the games and turned them into toast, so they could, literally, toast their champions.

The ‘Toast The Champions’ won a Silver W3 award.