SOCIAL MEDIA CAMPAIGN 

 

THE ASK

Create a social campaign around Genius' last-minute Commonwealth Games 2014 sponsorship.

 

THE INSIGHT

Bread toasts, and people toast to those who they wish well.

THE IDEA

Toast The Champions aggregated tweets of support that fans made during the games and turned them into toast, so they could, literally, toast their champions.

The ‘Toast The Champions’ won a Silver W3 award.

© 2020 Emma Brown

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