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Knude Society

My role

Co-founder / CEO

Knude Society is a sexual wellness company founded to reclaim real pleasure. Helping everyone enjoy their bodies in a way that feels right for them.

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The insight

Sex toy companies in the UK all look and sound the same. They sell bright pink dildos with promises that it's going to make your sex life the best it's ever been. 

It's not adapting to the shift of sexual pleasure being seen in a whole new wellness light. 

Instead, buying a sex toy is tacky, confusing, and not capable of addressing sexual wellness in a genuine manner. 

This is despite the fact that 70% of women do not reach orgasm during sexual activity.


We've built Knude Society from the ground up to bring sexual wellness products that you're proud to keep on your bedside table

From the copy and the photography, to the packaging products come in. It's all thought through to ensure a beautiful and informed buying journey.

We focus on the honesty of sex and what that can mean for a lot of women, while offering a modern and sleek aesthetic. 

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We use our social channels to connect with our audience in a meaningful manner. 

Sometimes we're fun, sometimes we ask the ridiculous, and sometimes we ask for honesty.

And you'd be surprised how often that all goes hand in hand. 

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