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crabtree 

& evelyn

#lovegoals

My role

Lead social creative

The ask

Valentines and Mother's Day is on the horizon — how can we speak about them differently?

The insight

Love. It's done time and time again. The same old clichés, the same old words. 

 

Love isn't always rainbows, sunshine, and flowers. It takes work, it take maintenance, it takes determination. So let's celebrate the truth of love. 
 

The idea

 

To host a series of podcasts where we spoke to influencers about what love truly means. How love really fits in their life — be it with partners, parents, friends, or children. #LoveGoals is here to celebrate the realness of love.

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