BRAND REPOSITIONING

 

THE ASK

 

Breathe new life into Wiltshire Farm Food's advertising.

 

THE INSIGHT

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Not being able to food shop and cook for yourself anymore is a sensitive topic for many. 

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THE IDEA

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By bringing in Ronnie Corbett, it added humour and a 'bounce' to a subject that many older people can feel embarrassed at having to speak about, all whilst being sensitive.