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Wondershare
My role
Head of copy
The ask
Wondershare are looking to launch themselves into the consciousness of Gen-Z through a new online campaign.

The insight
Gen-Z are digital natives. They're creative, constantly on the go, and want brands that can keep up with them.
The execution
To invite fans to Share a Part of You. They're the creatives—the writers, the directors, the producers. And Wondershare is just here to facilitate that.
We also collaborated with influencers on TikTok, Instagram, and Youtube to help fans develop their skills and show them that all they need to be creative is themselves.
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